Friday, April 1, 2016

3 Easy Ways to Keep Your Small Business Buzzing

In today’s world everything is literally at our fingertips. Many people are use to getting their news, recommendations for things such as restaurants, shops and services all come in the form of 5 second snips. Gone are the days where people spend time researching in depth to find that perfect fit for whatever they are looking for.

So - how can you position your business to the the “5 second snip” which people are raving about online and to their circle of influence? Below are 3 simple tips to enhance this:

1. Never stop networking. While networking can seem to be most crucial in the infancy stages of a business, the long-term effects will provide profitable results the more the owner or manager is networking. Some examples of ways to network are:
  • Local Com,unity Organizations i.e. Chamber of Commerce 
  • Philanthropy opportunities for the business
  • Local School Booster Clubs
  • Like-minded business development groups 

2.  Use social media to your benefit. Never underestimate the power of social media. You have the opportunity to reach a large number of people with free advertising. Yes it takes someone taking time and staying on top of all your outlets; however, the benefits are limitless. You can offer special promotions for your social media followers, announce new products, and reward loyal customers. These are just a few ways to keep your business relevant to people through their social media platforms.

3. Never underestimate the power of hand-written notes. Receiving a hand-written note from a business you frequent will most likely be the icing on the cake for you to become a walking billboard for that business and to return to that business more frequently. You can challenge your team to pick one customer per week or per month and write a note to them of how they are special to you and your business.

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