Sunday, July 20, 2014

Common topic business owners face today & how urBook$ can help!

To Hire? To Build? To Lease? To Expand? To Buy? 

These are the dilemmas facing business owners in today’s economy.  At urBook$, our professionals pride themselves on being knowledgeable, trustworthy and honest financial resources for their clients.   

Most business owners get their economic and financial news from mainstream media.  . .which is great if you are running a Fortune 500 company.  Most of us are running what is classified as a “Small” to “Middle Market” business.  This means we employ a local workforce, produce a good or service that supports our local and national economy, lease (or perhaps own) our own business real estate and have a significant capital investment in our company.  Chances are, the value of your enterprise is the largest asset of value to you, and urBook$ aims to help our clients make proactive decisions when it comes to finances.  The Income Statement should be a planning tool, as well as an indicator of profitability.  The Balance Sheet should be a tool for financial decision making, leverage management and working capital analysis, and not just a set of double lines that we painstakingly strive to balance.  urBook$ takes charge of your performance indicators and uses them to help you, the business owner, make prudent financial decisions.  There is a reason that among the exclusive ranks of C-Level executives, there exists a position of Chief Financial Officer (CFO).  urBook$ can provide the business owner with accounting, guidance and direction, while avoiding the payroll cost of a high level executive.  

Contact urBook$ today at 469.304.0036 or visit our website at for more information on becoming a valued client today! 

Tuesday, July 1, 2014

Affordable Bookkeeping, Payroll & Bill Pay for The Small Business Owner

urBook$ aims at guiding you through effortless services such as, payroll, data entry, bookkeeping and bill pay.  Our goal is to allow you to focus on your business and what you do best! Many business owners struggle keeping ledgers, accounts payable and accounts receivables straight simply because they are focused on their business itself, and not the ins and outs of finances.  

Don't worry about these aspects of your business and let urBook$ do the work for you.  

urBook$ is committed to assist in making your business as successful as possible.  According to there are 4 affordable ways to keep customers coming back to your business.  

1. Convenient payment systems — Accepting credit cards not only offers convenience to customers, but also can help you compete with larger companies. In a study published by the Journal of Consumer Research, researchers found that the intention to pay with either cash or credit can determine whether consumers concentrate on a product’s benefits or its cost — to the extent that they might choose different (and pricier) products when paying with credit.

Beyond merely accepting credit cards, consider the inherent value that your payments processor can bring to your customers’ experience. For example, because Intuit’s GoPayment system is mobile, you can handle transactions anywhere, eliminating the need for people to wait in line at a cash register.

2. Customer loyalty programs — According to Nielsen, loyalty programs are critical to driving engagement. Your small business needs tools that allow you to deliver an organized program that customers perceive as a benefit.

With a system like QuickBooks Point of Sale 2013 Pro, you can experiment with different rewards scenarios to gauge which ones actually boost your customers’ purchase behavior. You can also manage the expiration dates for various promotions to ensure that customers stay engaged in the earning and redemption process.

3. Real-time customer service — You may think that first-rate customer service requires a large team and significant operational budget, but it doesn’t. With the help of affordable technology tools, you can provide the same customer experience that service leaders like Zappos have built their reputations upon.

4. Targeted content and promotions  Your marketing messages stand out when you focus on topics that customers want to hear more about. Instead of sending a blanket email marketing message to everyone in your database, target what you say and who you say it to based on customers’ past purchase behavior. QuickBooks POS allows you to mine data for this information.