Tuesday, July 1, 2014

Affordable Bookkeeping, Payroll & Bill Pay for The Small Business Owner


urBook$ aims at guiding you through effortless services such as, payroll, data entry, bookkeeping and bill pay.  Our goal is to allow you to focus on your business and what you do best! Many business owners struggle keeping ledgers, accounts payable and accounts receivables straight simply because they are focused on their business itself, and not the ins and outs of finances.  

Don't worry about these aspects of your business and let urBook$ do the work for you.  

urBook$ is committed to assist in making your business as successful as possible.  According to blog.intuit.com there are 4 affordable ways to keep customers coming back to your business.  


1. Convenient payment systems — Accepting credit cards not only offers convenience to customers, but also can help you compete with larger companies. In a study published by the Journal of Consumer Research, researchers found that the intention to pay with either cash or credit can determine whether consumers concentrate on a product’s benefits or its cost — to the extent that they might choose different (and pricier) products when paying with credit.

Beyond merely accepting credit cards, consider the inherent value that your payments processor can bring to your customers’ experience. For example, because Intuit’s GoPayment system is mobile, you can handle transactions anywhere, eliminating the need for people to wait in line at a cash register.


2. Customer loyalty programs — According to Nielsen, loyalty programs are critical to driving engagement. Your small business needs tools that allow you to deliver an organized program that customers perceive as a benefit.

With a system like QuickBooks Point of Sale 2013 Pro, you can experiment with different rewards scenarios to gauge which ones actually boost your customers’ purchase behavior. You can also manage the expiration dates for various promotions to ensure that customers stay engaged in the earning and redemption process.

3. Real-time customer service — You may think that first-rate customer service requires a large team and significant operational budget, but it doesn’t. With the help of affordable technology tools, you can provide the same customer experience that service leaders like Zappos have built their reputations upon.

4. Targeted content and promotions  Your marketing messages stand out when you focus on topics that customers want to hear more about. Instead of sending a blanket email marketing message to everyone in your database, target what you say and who you say it to based on customers’ past purchase behavior. QuickBooks POS allows you to mine data for this information.

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