Tuesday, May 26, 2015

Marketing Tips for Small Businesses



Many small businesses struggle with creating a marketing budget and plan.  Often times you can create successful marketing campaigns within a relatively small budget.  Here are 3 tips proven to be successful on a limited budget.


1. Create Relative Content - Whether utilizing social media, blogs or electronic newsletters, make sure your content is relative to your audience.  This does not always mean your content must be related to your industry.  For example, creating content that solely promotes your business is a quick way to drive loyal clients away from your online media.  Mix up your content to include items that will engage your audience. Think about what you actually take time to read on social media / blogs and create similar content for your audience.  Conversely think of what content you skip right over and avoid it!

2. Utilize Online Media - Social media and blogs are FREE ways to generate buzz regarding your business.  Take the time to encourage your loyal clientele to engage in your online media.  Ask them to join your social media pages and follow your blog.  Inform them they will receive incentives for being great customers. Then deliver on your promise. Post exclusive promotions for your online followers.

3. Develop Online Marketing Strategies -  Facebook and Google offer ways to target very specific audiences with paid advertising campaigns.  You can set your investment to fit your marketing budget and adjust throughout your campaign.  If you are not familiar with online search engine marketing search for outsourced help with this part of your plan.  There are many experts in this field that can achieve your exact goals.  Paying for this service will be well worth your investment if you are inexperienced in online paid marketing campaigns.  Otherwise you might waste your money by paying for advertising and not actually reaching your target audience.

urBook$ is ultimately your biggest advocate as your small business bookkeeper, bill pay and payroll service provider.  Ensuring that your budget accurately reflects a realistic marketing budget is a key piece to your success.  Contact urBook$ today if you are not already a client!

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